What is BRAVIA XR? Complete immersion in an experience that thrills and moves you and feels just like
the world around us. That was the goal driving the development of BRAVIA XR TV's - built around the
brand new Cognitive Processor XR, designed to replicate the way our brains think and respond.
The way we perceive the world is based on information coming from our eyes and ears to our brain at the
same time. Conventional AI can only detect and analyse elements like colour, contrast and detail
individually. Cognitive Processor XR can cross-analyse every element at once just as our brains do.