Maker of opportunities
It’s an incredible 50 years since Paul Lee-Kemp launched a new breed of specialist Hi-Fi store, starting out with one tiny shop in Sevenoaks. Select caught up with him to hear about the journey.
It all began in 1972, which proved to be quite a year. The Godfather, directed by Francis Ford Coppola, and Neil Young’s Harvest were released; the Troubles raged in Belfast; the Vietnam war was at its height; and Geri Halliwell, Liam Gallagher and Ziggy Stardust all entered the world. Meanwhile, Paul Lee-Kemp walked out of Reading University clutching a BSc Hons and the firm conviction that he never wanted to work for anyone else. He was doing it for himself…
And so, with the help of a loan from his dad, PLK as he is still widely known throughout the consumer electronic industry, launched Paul Lee-Kemp Hi-Fi at 118 London Road, Sevenoaks, Kent. And this small business soon grew into Sevenoaks Hi-Fi.
From day one, PLK wanted to establish the shop as something different. “Around Kent, my natural shopping area, there were department stores selling HMV, Dynatron and Ferguson radiograms, or those little turntable boxes for LPs and EPs. These held no interest for me. There was no real supplier of Hi-Fi separates, but I didn’t want to set myself up a hobbyist Hi-Fi shop, I wanted to do something different – more professional, welcoming and appealing.”
Within a short space of time, PLK was on the hunt for additional premises to open further specialist Hi-Fi shops. Peter O’Brien became a trusted business partner and together they opened the second Sevenoaks Hi-Fi branch in Woolwich, South East London. By 1980, branches in Chatham, Tunbridge Wells and Brighton had also been added: “I started looking in Brighton because I wanted a holiday flat. Then I thought – if I find a flat with retail space below it, I could put a Hi-Fi shop in there. I also had a boat in the marina called High Fidelity – in those days we installed high end car audio systems into boats!”
Although a further four branches were added by 1990, business expansion was proving a bit too pedestrian for the partners. The next step was to launch Sevenoaks franchise in 1995 and quickly the brand expanded with another 30 Sevenoaks branches stretching from Aberdeen to Plymouth.
PLK explains the reasoning behind the franchise scheme: “Because we were selling something that little bit more unusual, there wasn't a suitable Hi-Fi shop in every town. So, if you wanted a Goldring deck, NAD amplifier and Kef speakers, for example, you probably had to seek them out individually, as opposed to just walking down the high street. We had learnt that people were willing to travel to find what they wanted.”
PLK was never one to sit back on his laurels and was always on the lookout for new opportunities – even those that weren’t strictly about sound or vision. When the microwave oven boom occurred during the late 70s, Sevenoaks decided to stock them because “they looked a bit similar to TVs and Hi-Fi!” He took a similar approach to the legendary BBC Acorn computer and to mobile phones when they evolved from bricks to pocket size – the branches were soon selling more than 600 a week.
“Offering these different product lines didn't result in the business growing substantially, but it meant we had a constant line of new things to sell – and that was the point,” PLK explains.
Around 2005, two more opportunities arose for Sevenoaks; taking on the concession for the prestigious Harrods Sound and Vision department on the third floor of the famous West London department store and the launch of flat screen TVs.
“Back then, the Loewe 40in was massive both in popularity and size. The box was a four-man lift and posed some serious issues for warehouse space,” says PLK.
And it was around this time the company made some structural changes including changing the name to Sevenoaks Sound and Vision – to reflect the importance of TVs and home cinema to the business.
In 2014 PLK took a back seat from the day-to-day running of the business, handing over to current managing director, Rob Lawley. He is very proud of the new team, which maintains the ethos of fairness to all that has been there since day one and sets the company apart from many competitors.
“We've always strived to be competent and professional – respectful to customers, respectful to suppliers and respectful to our staff. I like to think we go about things in a friendly but honourable way, which pays dividends because it means people want to do business with us.”