Music Leads, Technology Follows
The Mission 770 represents one of the most iconic models in the long history of Mission loudspeakers. A model that embodied the Mission pioneering research through the late 70s and 80s, with a bloodline dating back to 1977. The original Mission 770 debuted in 1978. It quickly became Mission’s best-selling speaker, and gravitated naturally into MK2 and MK3 alterations with improvements to sensitivity and power handling. After that, the design eventually migrated to Freedom and other variations, but none of them made the sales impact or notoriety that the original 770 received.
The project’s design and engineering team was led by Peter Comeau, Mission’s current Director of Acoustic Design. Peter was a young reviewer for Hi-Fi Answers when the original 770 launched and well remembers its impact (he subsequently co-founded loudspeaker maker Heybrook in 1979). For Peter, the new Mission 770 is a labour of love; just as it was for Farad Azima all those years ago.
The new 770 heralds the return of UK-based manufacturing for the Mission brand, where a 25,000 square foot production facility has been purpose-built in Huntingdon, Cambridgeshire – the home of British Hi-Fi.
The Mission 770 has always been manufactured according to the Mission principles of quality and value for money. New Mission 770 further exempli?es these two edicts; balancing ?ne craftsmanship, natural sound quality, and affordability inside a beautifully proportioned loudspeaker that has been bought in its millions right across the globe through its various incarnations.
The original 770 was well known for its warm, rich and natural sounding character and the new Mission 770 retains that standing but imbues it with an open, detailed performance that will entice you to explore your whole music collection, once more.