Sony XR-77A80L 77" 4K UHD OLED TV

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£2,050
£2,449.00
RRP/SRP £4,499.00
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Ex display,in great condition. Full 5 year warranty

Sony XR-77A80L 77" 4K UHD OLED TV

Pitch black. Rich sound.

Sonys Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive.

Ultra bright, pure black

Combine a bright, pure black OLED screen with the powerful intelligence of Sonys Cognitive Processor XR™ and you get pictures closer than ever to real life.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

BRAVIA XR

For picture and sound you can almost feel - Cognitive Processor XR

With Cognitive Processor XR™, BRAVIA TVs analyse the content and recreate it the same way humans see and hear in the real world. For example, they understand where humans tend to focus in a picture – like the main character in a movie. They also know that sound should come from above you when it’s a jet aircraft and recreate that sound in your living room. The result is your favourite content recreated in a way that’s so real you can feel it.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

How the Cognitive Processor XR works

Conventional AI can only detect and analyse picture elements like colour, contrast and clarity individually. This means that picture element is enhanced to only certain level. But the way we perceive the world is based on all kinds of information coming from our eyes and ears to our brain. Working in the same way, Cognitive Processor XR™ cross-analyses hundreds of thousands of elements at once. One of these elements is the focal point - which can detect where humans tend to focus the most. By cross-analysing each picture element including focal point, it generates depth information and adjusts each part to give the picture the most depth and reality.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

What is the focal point?

The focal point is where you tend to focus in a picture, where your eyes are naturally drawn to within the scene. TVs with Cognitive Processor XR recognise that focal point and enhance that part of the image, just as our eyes do in the real world. So, theres more depth to the player with the football or the main character, and scoreboards become easier to see.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) (1) Focal point (2) Not focal point
Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

What is depth mapping?

BRAVIA XR TVs utilise Human Cognitive technology to enhance depth and texture for unprecedented immersive experiences at home. Powered by cross-analysis, the depth map is analysed and generated by Cognitive Intelligence. Foreground depth is enhanced and the background adjusted so the entire image looks more real and natural.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

See how the focal point works in Cognitive Processor XR

Creating a more realistic, immersive soundscape, just like you hear in real life

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Sound positioned to bring you into the action

With advanced sound processing that mimics the human ear by pinpointing where sound is coming from and placing it in the right spot on screen, BRAVIA XR TVs put you at the heart of the scene.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

A virtual sound experience with extra dimensions

Delivering sound in horizontal and vertical directions, BRAVIA XR TVs provide a real multi-dimensional experience. They analyse and upconvert audio to 5.1.2ch surround sound, creating a true 3D soundscape.

XR Picture

Wonderful pictures with bright, pure black OLED

See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximises picture quality for incredible realism.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Pure blacks. Peak brightness. Remarkable contrast.

XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) [1] High luminance panel
[2] Temperature distribution mapping

Wonderful pictures with bright, pure black OLED

See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximises picture quality for incredible realism.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) Noise is reduced, making broadcast and online videos much clearer and easier to view
Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) Blur is minimised so action stays smooth

Intelligent motion processing for smooth, fast-moving action

XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Beautiful colours from any angle

Watching TV from the sides is now as satisfying as from the centre. Sonys OLED panel keeps colours consistent and true, wherever youre watching.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Studio quality entertainment, just as the creator intended

Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Watch Netflix in studio quality, automatically optimised

Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Optimising pictures for all your favourites

With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

XR Sound

Screen sound, ingeniously immersive

The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture.

Sound from the centre of the screen, perfectly matching action

With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

All your entertainment upscaled to 3D surround sound

XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Sonys BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Clear Voice. Precise dialogue.

Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

BRAVIA and Sony Audio, the dream team

Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync

With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® experience by combining Sonys SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Camera

(Sold Separately)

The ideal sound experience from anywhere

BRAVIA CAM™ tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, youll hear the same quality sound as if you were sitting right in front of the TV.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Hear voices clearly, no matter where you are

Detecting your viewing distance, BRAVIA CAM™ adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

BRAVIA Gaming

Jaw-dropping graphics. Immersive soundscapes. Game on.

Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Perfect for PlayStation®5

A90K | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Auto Genre Picture Mode

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

One place for all your game settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Various features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, Sonys TVs give you smooth and clear movement for responsive gameplay.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

4K / 120fps

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Variable Refresh Rate (VRR)

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Auto Low Latency Mode (ALLM)

Eco Features

Designed with Eco-friendly features

BRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Optimising brightness and power consumption

Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Auto Power Saving

With BRAVIA CAM™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

All your eco in one place

The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Beautiful design. Made durable. With less virgin plastic.

Sony-developed SORPLAS™ recycled plastics are used in the TVs to minimise virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. Whats more, Sonys new packaging uses around 48% less plastic volume.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Less packaging. Less CO2.

Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Design

One Slate. Super minimalist. Seriously immersive.

Our minimalist One Slate design fuses screen and bezel into a single slate. The design minimises noise and maximises your viewing experience.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Metal Flush Surface, the art of immersion

Our premium design with extremely narrow metal bezel focuses your eyes naturally on the picture, not whats around it.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Prestige 3-way stand, stylish and versatile

A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Aluminium Slim Wedged Stand

The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

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